### 6.3.2 Product Owner (PrOw) The Product Owner (PrOw) **represents mainly client and end-user concerns**. This role should develop a **deep understanding** of the needs and desires of the stakeholders. This understanding allows the Product Owner (PrOw) to **capture and set priorities for the Work Items**. This role represents the ‘**==single voice of the stakeholders==**’ within the Agile Project Core Team (A-PCT) and should ==work, ideally, in the same physical environment as the rest of team==. **Responsibilities** - **Continuously prioritises the Work Items List (WIL)** to be addressed by the Agile Project Core Team (A-PCT) in alignment with feedback from both the stakeholder community and the Agile Project Core Team (A-PCT). - **Clarifies** domain-related **questions** that the Agile Project Core Team (A-PCT) may have or ensures that a **channel with the relevant stakeholders is open for collaboration** and clarification. - **Facilitates requirements gathering** and modelling sessions. - Ensures that the **stakeholder** community is **represented**. - Facilitates the **presentation of project’s intermediate outputs to the stakeholder community (demos)**. - **Ensures** that the **stakeholders understand the benefits of the Agile approach** followed by the Agile Project Core Team (A-PCT).